It all started on the rugged trails of New Zealand's South Island.
The white fluff-ball leading the way on every adventure is Frankie—the namesake, chief product tester, and the heart behind the brand. Our days are spent out in the elements—navigating mountain tracks, coastal paths, and putting everyday pet gear through its paces.
Paw & Frankie was created to solve a common problem: finding pet accessories that balance real-world durability with effortless style. Instead of overwhelming pet owners with endless generic choices online, we do the filtering for you. We source, evaluate, and test gear from specialized international suppliers to ensure only the highest-quality pieces make the cut.
Our Promise to You
Frankie-Approved Testing: Every product line is put through real-world testing out in the elements. If a collar isn't comfortable, durable, and reliable enough for Frankie to wear every day, we don't sell it.
Thoughtfully Curated: We hand-select palettes and styles inspired by outdoor living—focusing on timeless, functional design that looks great on every walk.
